Global strategy
Peng, Mike W.
Global strategy / Mike W. Peng. - Fifth edition. - Boston, MA : Cengage Learning, 2022. - xix, 460 pages : illustrations, map (some color) 28 cm.
The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.
9780357512364
2020949397
Globalization
International business enterprises--Management
Strategic planning
HD30.28 / .P4285 2022
Global strategy / Mike W. Peng. - Fifth edition. - Boston, MA : Cengage Learning, 2022. - xix, 460 pages : illustrations, map (some color) 28 cm.
The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.
9780357512364
2020949397
Globalization
International business enterprises--Management
Strategic planning
HD30.28 / .P4285 2022
