MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
02968nam a2200253Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
1661 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2013 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781118692288 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HD62.5 |
| Número de documento/Ítem |
.A935 2013 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Aulet, Bill |
| Fechas asociadas al nombre |
1958- |
| 9 (RLIN) |
572 |
| Término indicativo de función/relación |
author |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
Disciplined entrepreneurship |
| Resto del título |
: 24 steps to a successful startup |
| Mención de responsabilidad, etc. |
/ Bill Aulet ; illustrated by Marius Ursache. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Lugar de publicación, distribución, etc. |
Hoboken, NJ : |
| Nombre del editor, distribuidor, etc. |
Wiley, |
| Fecha de publicación, distribución, etc. |
2013. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xvi, 272 pages : illustrations (chiefly color) ; 21 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Nota de bibliografía, etc. |
Includes bibliographical references and index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Introduction: Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a beachhead market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the minimum viable business product (MVBP) -- That "The Dogs Will Eat the Dog Food" -- Develop a product plan -- Postlude: a business is more than 24 steps. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special -- they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the 'F' word -- focus -- is crucial to a startup's success; Common obstacles that entrepreneurs face -- and how to overcome them; How to use innovation to stand out in the crowd -- it's not just about technology; Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. |
| 526 ## - NOTA DE INFORMACIÓN SOBRE EL PROGRAMA DE ESTUDIO |
|---|
| Nombre del programa |
B3ASP ENT: Idea Generation |
| 590 ## - NOTA LOCAL (RLIN) |
|---|
| Procedencia (VM) [OBSOLETO] |
Includes bibliographical references and index. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
New business enterprises |
| Subdivisión general |
Management |
| 9 (RLIN) |
7673 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Entrepreneurship |
| 9 (RLIN) |
570 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
