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Business marketing
Material type:
TextLanguage: English Publication details: McGraw-Hill, 2009Edition: 4ª edDescription: xxv + 678 p. ; 25 cmISBN: - 9780071263436
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Recommended bibliography book
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TBS Barcelona | HF5415 DWY (Browse shelf(Opens below)) | Available | B03861 | |
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Recommended bibliography book
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TBS Barcelona | HF5415 DWY (Browse shelf(Opens below)) | Not for loan | B03865 | |
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Recommended bibliography book
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TBS Barcelona | HF5415 DWY (Browse shelf(Opens below)) | Available | B03864 | |
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Recommended bibliography book
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TBS Barcelona | HF5415 DWY (Browse shelf(Opens below)) | Available | B03863 | |
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Recommended bibliography book
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TBS Barcelona | HF5415 DWY (Browse shelf(Opens below)) | Available | B03862 |
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
