The new emerging market multinationals :four strategies for disrupting markets and building brands / Amitava Chattopadhyay, Rajeev Batra, with Aysegul Ozsomer.
Material type:
TextLanguage: English Publication details: New York, NY : McGraw-Hill, 2012.Description: xii, 335 pages ; 24 cm.ISBN: - 9780071782890
- HF5415.1255 .C478 2012
- MSc International Business: Unit 1. Issues And Trends in International Business
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | Core Textbooks | HF5415.1255 CHA (Browse shelf(Opens below)) | 1 | Available | B03709 |
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| HF5415.1255 BEV Brand management : co-creating meaningful brands | HF5415.1255 BEV Brand management : co-creating meaningful brands | HF5415.1255 BEV Brand management : co-creating meaningful brands | HF5415.1255 CHA The new emerging market multinationals :four strategies for disrupting markets and building brands | HF5415.1265 AND The longer long tail : how endless choice is creating unlimited demand | HF5415.13 CHO Supply chain management : strategy, planning, and operation | HF5415.13 CHO Supply chain management : strategy, planning, and operation |
Includes bibliographical references (p. 303-320) and index.
Choosing consumer segments and expanding internationally — Strategic competency building — International expansion through acquisitions — Brand-building strategies and road map — Building brand awareness on limited budgets — Building perceptions of high quality, leadership, and trust — Global brand associations and architecture — Managing a global or regional brand.
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations
Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.
To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.
MSc International Business: Unit 1. Issues And Trends in International Business
