TY  - BOOK
AU  - Holiday, Ryan
TI  - Growth hacker marketing
SN  - 9781781254363
PY  - 2014///
CY  - 
PB  - Profile books
KW  -  Internet
KW  -  Estrategia
KW  -  Ecommerce
KW  - Electronic commerce
KW  -  Comercio electrónico
KW  -  Cliente
KW  -  Crecimiento
KW  - Marketing
N1  - a primer on the future of PR, marketing and advertising; Includes a collection of resources and notes to the text
N2  - Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. ; Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions
UR  - https://books.google.es/books?id=6R2aAAAAQBAJ&lpg=PA1&dq=editions%3ADyKn1_CFZ5gC&hl=es&pg=PT8#v=onepage&q&f=false
ER  -