TY - BOOK AU - Hampden-Turner, Charles AU - Trompenaars, Fons TI - Riding the waves of culture : : understanding diversity in global business SN - 9781904838388 AV - HD30.55 .T76 2012 PY - 2012/// CY - Boston PB - Nicholas Brealey Publishing KW - Comparative management KW - Management KW - Cross-cultural studies KW - Corporate culture KW - Social values KW - Intercultural communication KW - Bibliography B1 Organizational Behaviour and Intercultural Management N1 - Includes bibliographical references and index; An introduction to culture -- The one best way of organizing does not exist -- The meaning of culture -- Relationships and rules -- The group and the individual -- Feelings and relationships -- How far we get involved -- How we accord status -- How we manage time -- How we relate to nature -- National cultures and corporate culture -- Towards international and transnational management -- Reconciling cultural dilemmas -- South Africa: the rainbow nation -- Gender, ethnicity and functional diversity N2 - The bestselling guide to leading effectively in an increasingly global business environment-updated to address radical changes in politics, society, economics, and technology Today's geopolitical landscape has evolved dramatically, with major impacts on relationships among countries that do business together. As a business leader, your concerns are no longer simply about being aware of cultural differences and preventing embarrassments. Now, you must tread more lightly than ever, be even more attuned to cultural differences, and leverage cultural differences for maximum competitive advantage. ER -