Do you want to keep your customers forever? 

 -  Harvard Business School Press,  2009 
 - 85 p. ; 17 cm 
 - Classics .
<br/><br/><label>ISBN: </label>9781422140277 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing--Advertising
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relación con el cliente<br/> Fidelización<br/> Consumo de masas.