TY  - BOOK
AU  - Rogers, Martha
AU  - Pine II, B. Joseph
AU  - Peppers, Don
TI  - Do you want to keep your customers forever?
T2  - Classics
SN  - 9781422140277
PY  - 2009///
CY  - 
PB  - Harvard Business School Press
KW  - Marketing
KW  - Advertising
KW  - Relación con el cliente
KW  -  Fidelización
KW  -  Consumo de masas
UR  - http://books.google.es/books?id=iiO-b1KbtbAC&printsec=frontcover&dq=do+you+want+to+keep+your+customers+forever?&hl=ca&sa=X&ei=IOq0UPKdENLT4QTzxIAw&ved=0CDIQ6AEwAA
ER  -