TY  - BOOK
AU  - Geskey, Ronald D.
TI  - Media planning and buying in the 21st century - Workbook
SN  - 9781461009535
PY  - 2011///
CY  - 
PB  - 2020 : Marketing Communications
KW  - HF COMMERCE
KW  - Advertising media planning
KW  - Marketing
ER  -