TY  - BOOK
AU  - Spillecke, Dennis
AU  - Perrey, Jesko
TI  - Retail marketing and branding
SN  - 9780470979662
PY  - 2011///
CY  - 
PB  - Wiley
KW  - HF COMMERCE
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Retail trade
N1  - a definitive guide to maximizing ROI; Incluye índice analítico
UR  - http://books.google.es/books?id=QzZotUx-bZoC&printsec=frontcover&dq=retail+marketing+and+branding&hl=ca&sa=X&ei=PvrJUIy7DIO3hAfj9IGAAQ&redir_esc=y
ER  -