Gaining and sustaining competitive advantage
- 4ª ed
- Pearson Education, 2011
- xv + 495 p. ; 23 cm
PART I: The Logic of Strategic Analysis Chapter 1. Introduction: What Is Strategy?-- Chapter 2. Firm Performance and Competitive Advantage-- Chapter 3. Evaluating Environmental Threats-- Chapter 4. Evaluating Environmental Opportunities-- Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View-- -- PART II: Business Strategies-- Chapter 6. Cost Leadership-- Chapter 7. Product Differentiation-- Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty-- Chapter 9. Tacit Collusion: Cooperation to Reduce Competition-- -- PART III: Corporate Strategies-- Chapter 10. Vertical Integration Strategies-- Chapter 11. Diversification Strategies-- Chapter 12. Implementing Corporate Diversification-- Chapter 13. Strategic Alliances-- Chapter 14. Merger and Acquisition Strategies-- Chapter 15. International Strategies--
For courses in Graduate Strategic Management. ; ; Explore the most up-to-date research in the field of strategic management. ; ; Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. ; ; The fourth edition has been thoroughly updated to include the latest research in the field.