TY  - BOOK
AU  - Norton, David P.
AU  - Kaplan, Robert S.
TI  - Strategy maps
SN  - 9781591391340
PY  - 2004///
CY  - 
PB  - Harvard Business School Press
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Strategic planning
KW  - Intangible property
KW  -  Management
KW  - Human capital
KW  - Management
N1  - converting intangible assets into tangible outcomes; Strategy maps; Operations management processes--; Customer management processess --Innovation processes--; Regulatory and social processes--; Aligning intangible assets to enterprise strategy--; Human capital readiness--; Information capital readiness--; Organization capital readiness--; Customizing your strategy map to your strategy--; Planning the campaign--; Private-sector organizations--; Public-sector organizations--; Nonprofit organizations.--
N2  - More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. ;  ; Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the 'strategy map'--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual 'aha!' for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance
UR  - http://books.google.es/books?id=vCnhFu52rosC&printsec=frontcover&dq=strategy+maps&hl=ca&sa=X&ei=9QgdUaD9KsbRhAemjoDgBQ&ved=0CDcQ6AEwAA#v=onepage&q=strategy%20maps&f=false
ER  -