TY  - BOOK
AU  - Solomon, Michael R.
AU  - Bamossy, Gary
AU  - Askegaard, Søren
AU  - Hogg, Margaret K
TI  - Consumer behaviour: : a European perspective 
SN  - 9780273717263 
AV  - HF5415.33.E85 S65 2010
PY  - 2010///
CY  - Harlow, England
PB  - Pearson Education
KW  - Consumer behavior
KW  - Europe
KW  - Bibliography B1 Fundamentals of Marketing
KW  - Bibliography MSc - Marketing Management: Retail & Consumer Goods
KW  - Consumer behavior -- Textbooks
N1  - Includes bibliographical references and indexes; An introduction to consumer behaviour — A consumer society — Shopping, buying and evaluating — Perception — The self — Motivation, values and lifestyle — Learning and memor — Attitudes — Individual decision-making — Group influence and opinion leadership — European family structures, household decision-making and age cohorts — Income and social class — Culture and consumer behaviour — Cultural change processses — New times, new consumers
N2  - The book links consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues
ER  -