Electronic commerce 2012 

 - 7ª ed 
 -  Pearson Education,  2012 
 - xxxii, 520 pages : illustrations ; 26 cm 
<br/><br/> a managerial and social networks perspective 
<br/><br/> Explore the many aspects of electronic commerce through a managerial perspective. ;  ; Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. ;  ; To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field. 
<br/><br/><label>ISBN: </label>9780273761341 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce --Management<br/>Information technology --Management<br/>Business enterprises--Computer networks