TY  - BOOK
AU  - Turban, Deborrah
AU  - Turban, Efraim
AU  - King, David
AU  - Lee, Jae
AU  - Liang, Ting-Peng
TI  - Electronic commerce 2012
SN  - 9780273761341
PY  - 2012///
PB  - Pearson Education
KW  - HF COMMERCE
KW  - Electronic commerce
KW  - Management
KW  - Information technology
KW  - Business enterprises
KW  - Computer networks
N1  - a managerial and social networks perspective
N2  - Explore the many aspects of electronic commerce through a managerial perspective. ;  ; Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. ;  ; To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field
ER  -