TY  - BOOK
AU  - Cavusgil, S. Tamer
AU  - Ghauri, Pervez N.
AU  - Akcal, Ayse A.
TI  - Doing business in emerging markets
SN  - 9781849201544
AV  - HD62.4 .C387 2013
PY  - 2013///
CY  - London, Thousand Oaks, CA
PB  - Sage Publications
KW  - International business enterprises
KW  - Developing countries
KW  - Export marketing
N1  - Includes bibliographical references and index; MSc International Business: Unit 1. Issues And Trends in International Business  |  MSc International Business: Units 4 & 7. Regional Spotlights
N2  - The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication
ER  -