Business marketing 

 - 4ª ed 
 -  McGraw-Hill,  2009 
 - xxv + 678 p. ; 25 cm 
<br/><br/> connecting strategy, relationships, and learning 
<br/><br/> Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. 
<br/><br/><label>ISBN: </label>9780071263436 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/> BtoB<br/> industrial<br/> Purchase<br/>Consumer behavior<br/> Business opportunity<br/> Communication channels<br/>Advertising<br/> Sale<br/> Price<br/>Negotiation<br/> Loyalty<br/> Professional fairs<br/> Case studies
<br/><br/><label>Subjects--Index Terms: </label>Bibliography MSc - Marketing Management: Account-Based Marketing