TY  - BOOK
AU  - Ritzer, George
TI  - The Globalization of Nothing 2
SN  - 9781412940214
PY  - 2007///
CY  - 
PB  - Pine Forge Press
KW  - Globalization
KW  - Consumer behavior
KW  - Brand name products
KW  -  Multinationals
KW  -  International economy
KW  - International relations
N1  - Includes index; 1. Globalization: A New Conceptualization--; 2. Nothing (and Something): Another New Conceptualization--; 3. Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices--; 4. Nothing: Caveats and Clarifications--; 5. The Globalization of Nothing--; 6. Theorizing Glocalization and Grobalization--; 7. The Globalization of Consumer Culture--and Global Opposition to It--; 8. Loss Amidst Monumental Abundance--and Global Strategies for Coping With It--
N2  - The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to Mc Donaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition
ER  -