International management - 8ª ed - Pearson Education, 2014 - xix + 387 p. + 28 cm

managing across borders and cultures. Text and cases

Incluye 12 casos de estudio, glosario, índice onomástico e índice analítico.

To prepare students to meet management challenges in the international context, this new text uses current research, management theory, and world developments to discuss implications for effective management action. With an active, practical approach, the author combines theory and practice by drawing from management experiences as well as research findings to suggest appropriate management behavior. This book will expose students to the strategic as well as interpersonal aspects of a manager's role. It focuses particularly on cross-cultural interactions, including managing a multicultural workforce. Numerous decision-oriented cases, case profiles, and in-depth comparative sections dealing with management issues in other countries will give students a feel for applied management throughout the world. Features include discussion of current world developments and business trends; use of research findings and experiences to recommend management action; comparative management sections that explore management functions in different countries; 'Management in Focus' sections that examine real companies' experiences; 14 Comprehensive end-of-part cases; chapter profiles and cases; and integrative cases. International Management: Managing Across Borders and Cultures introduces students to effective management in the global environment by using the familiar framework of the management functions of planning, organization, leading, and controlling.

9780133062120


HD INDUSTRIES. LAND USE. LABOR


International business enterprises--Management
International business enterprises--Management--Case studies
Industrial management