Luxury essentials 

 -  University of Mainz. Center for Research on Luxury,  2015 
 - 180 p. ; 23 cm 
<br/><br/> essential insights and strategies to manage luxury products 
<br/><br/>This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors' groundbreaking book on Luxury: Marketing & Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists.  
<br/><br/> Daniel A. Langer & Oliver P. Heil on why they wrote this book: 'Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge.' 
<br/><br/><label>ISBN: </label>9780692361269 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>INDUSTRIAL & SERVICES SECTOR
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxury --Social aspects<br/>Consumers<br/>Luxury goods industry--Management<br/> Managing in the future<br/>Marketing<br/>Management<br/> Quality<br/>Aesthetics<br/> drivers<br/>Luxury goods industry<br/>Branding (Marketing)<br/> Heritage<br/>Consumers--Attitudes<br/>Branding (Marketing)<br/> Social values
<br/><br/><label>Subjects--Index Terms: </label>Bibliography MSc - Fashion & Luxury Marketing Management: Reference Handbooks Fashion & Luxury Collection