TY  - BOOK
AU  - Fitzpatrick, Peg
AU  - Kawasaki, Guy
TI  - The art of social media
T2  - Business
SN  - 9780241199473
PY  - 2014///
CY  - 
PB  - Penguin
KW  - HF COMMERCE
KW  - Social media
N1  - power tips for power users; Includes index; TOC:--; 1 How to Optimize Your Profile--; 2 How to Feed the Content Monster--; 3 How to Perfect Your Posts--; 4 How to Respond to Comments--; 5 How to Integrate Social Media and Blogging--; 6 How to Get More Followers--; 7 How to Socialize Events--; 8 How to Run Google+ Hangouts on Air--; 9 How to Rock a Twitter Chat--; 10 How to Avoid Looking Clueless--; 11 How to Optimize for Individual Platforms--; 12 How to Put Everything Together--
N2  - By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. ; But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money
UR  - https://books.google.es/books?id=LKPiBAAAQBAJ&pg=PT25&dq=the+art+of+social+media&hl=ca&sa=X&ved=0ahUKEwjSjpyktbbKAhXKHT4KHe6_C7kQ6AEILTAB#v=onepage&q=the%20art%20of%20social%20media&f=false
ER  -