TY  - BOOK
AU  - Baack, Donald
AU  - Clow, Kenneth E.
TI  - Cases in marketing management
SN  - 9781412996037
PY  - 2012///
CY  - Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
PB  - SAGE
KW  - HF COMMERCE
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Machine generated contents note: 1.The Nature of Marketing Management; Chantale and Clinton Call for Service--; 2.Market Analysis--; Genicon: A Surgical Strike Into Emerging Markets--; HyundaiCard's Marketing Strategy--; TerraCycle, Inc.--; 3.Data Warehousing--; Air Miles Canada: Rebranding the Air Miles Reward Program--; Conroy's Acura: Customer Lifetime Value and Return on Marketing--; 4.Building a Customer-Oriented Marketing Department--; A Difficult Hiring Decision at Central Bank--; Boman Communications--; 5.Customer Acquisition Strategies and Tactics--; Ruth's Chris: The High Stakes of International Expansion--; The Ultimate Fighting Championships (UFC): The Evolution of a Sport--; Best Buy Inc.--; Dual Branding in China--; 6.Pricing--; Hanson Production: Pricing for Opening Day--; Sy.Med Development, Inc.--; Arvind Mills: Re-Evaluating Profitability--; 7.Advertising, Alternative and Direct Marketing--; La Hacienda del Sol--; Shoppers Stop--; Targeting the Young--; Eat2Eat.com--; 8.Sales Promotions--; SC Johnson: Planning Coupon Promotions--; Phillips Foods, Inc.: Introducing King Crab to the Trade--; Boots: Hair-Care Sales Promotion--; 9.Personal Selling--; Global Source Healthcare: Allocating Sales Resources--; Spectrum Brands, Inc.--; The Sales Force Dilemma--; Biomed Co., Ltd.: Designing a New Sales Compensation Plan--; 10.Internal Communications--; Retail Execution: Linens 'n Things--; GDR Versus Kodak--; Bart Film Scanner--; 11.External Communications--; Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership--; 'Hips Feel Good'--; Dove's Campaign for Real Beauty--; New Balance: Developing an Integrated CSR Strategy--; 12.Distribution and Supply Chain Management--; YvesCreations LLC: Alex Goes to Hollywood--; Eureka Forbes Ltd.: Growing the Water Purifier Business--; Kraft Foods: The Coffee Pod Launch--; 13.Website and Internet Management--; The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse?--; Anduro Marketing: Internet Services Vs. Software Sales--; Molson Canada: Social Media Marketing--; 14.Customer Retention and Recovery--; Ten Thousand Villages of Cincinnati: The First Year and Beyond--; Personal Shoppers at Sears: The Elf Initiative--; 15.Marketing Control--; Microsoft and the Xbox 360 Ring of Death--; Kenexa.--
UR  - https://books.google.es/books?id=fI74N3u4USwC&printsec=frontcover&dq=cases+in+marketing+management+clow&hl=ca&sa=X&ved=0ahUKEwi97rrli9fKAhXImBoKHa-bCgkQ6AEIKjAA#v=onepage&q=cases%20in%20marketing%20management%20clow&f=false
ER  -