TY  - BOOK
AU  - Grewal, Dhruv
AU  - Levy, Michael
AU  - Weitz, Barton A.
TI  - Retailing management
SN  - 9781259060663
PY  - 2014///
PB  - McGraw-Hill
KW  - HF COMMERCE
KW  - Retail trade
KW  - Management
N2  - Places emphasis on five new developments in retail industry: big data and analytical methods for decision making, communicating with customers and enhancing the shopping experience with social media and smart phones, utilizing mobile channels, engagement in corporate social responsibility, and the impacts of globalization on the retail industry
ER  -