Marketing 

 - 4ª ed 
 -  Pearson Prentice Hall,  2001 
 - xiii + 534 p. ; 25 cm 
<br/><br/> principles and practice 
<br/><br/><label>ISBN: </label>9780273646778 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/><br/>Marketing