TY  - BOOK
AU  - Ross, Caroline
AU  - Adcock, Dennis
AU  - Halborg, Al
TI  - Marketing
SN  - 9780273646778
PY  - 2001///
CY  - 
PB  - Pearson Prentice Hall
KW  - HF COMMERCE
KW  - Marketing
N1  - principles and practice
UR  - https://books.google.es/books?id=hQ8XfLd1cGwC&pg=PA230&dq=027364677X&hl=es&sa=X&redir_esc=y#v=onepage&q=027364677X&f=false
ER  -