TY  - BOOK
AU  - Rauser, Alexander
TI  - Digital strategy
SN  - 9781519331243
PY  - 2016///
PB  - Autoedición
KW  - HF COMMERCE
KW  - Information systems
KW  - Management
KW  -  Technology (ICT)
KW  -  e-Business
KW  -  Digitalization
KW  -  Investment
KW  - Strategy
KW  - Internet marketing
KW  -  Web analytics
N1  - a guide to digital business transformation; Incluye glosario
ER  -