Pricing strategy
- South-Western Cengage Learning, 2012
- xxii, 318 p. : ill. ; 27 cm.
setting price levels, managing price discounts, and establishing price structures
Boundaries of a good price -- Profit's sensitivity to price ---- Customer perception-driven pricing ---- Price to value ---- Psychological influences on price sensitivity ---- Price segmentation ---- Price promotions ---- Discount management ---- Price structures and multipart pricing ---- Add-ons, accessories, and complementary products ---- Versioning ---- Bundling ---- Subscriptions and customer lifetime value ---- Yield management ---- Competition and pricing ---- Product life cycle pricing ---- Pricing decisions and the law by Dennis P.W. Johnson.--
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.