TY  - BOOK
AU  - Smith, Tim J.
TI  - Pricing strategy
SN  - 9781111571290
PY  - 2012///
PB  - South-Western Cengage Learning
KW  - HF COMMERCE
KW  - Pricing
N1  - setting price levels, managing price discounts, and establishing price structures; Boundaries of a good price --; Profit's sensitivity to price ----; Customer perception-driven pricing ----; Price to value ----; Psychological influences on price sensitivity ----; Price segmentation ----; Price promotions ----; Discount management ----; Price structures and multipart pricing ----; Add-ons, accessories, and complementary products ----; Versioning ----; Bundling ----; Subscriptions and customer lifetime value ----; Yield management ----; Competition and pricing ----; Product life cycle pricing ----; Pricing decisions and the law by Dennis P.W. Johnson.--
N2  - Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making
UR  - https://books.google.es/books?id=TQW_6tD0YCAC&printsec=frontcover&dq=pricing+strategy+setting+price&hl=ca&sa=X&redir_esc=y#v=onepage&q=pricing%20strategy%20setting%20price&f=false
ER  -