TY  - BOOK
AU  - Chattopadhyay, Amitava
AU  - Batra, Rajeev
AU  - Ozsomer, Aysegul
TI  - The new emerging market multinationals: :four strategies for disrupting markets and building brands
SN  - 9780071782890
AV  - HF5415.1255 .C478 2012
PY  - 2012///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Strategic planning
N1  - Includes bibliographical references (p. 303-320) and index; Choosing consumer segments and expanding internationally — Strategic competency building — International expansion through acquisitions — Brand-building strategies and road map — Building brand awareness on limited budgets — Building perceptions of high quality, leadership, and trust — Global brand associations and architecture — Managing a global or regional brand; MSc International Business: Unit 1. Issues And Trends in International Business
N2  - Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations

Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.

To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game
ER  -