Doing research in business and management - Pearson Prentice Hall, 2012 - xiii + 233 p. ; 24 cm

an essential guide to planning your project

Choosing your research topic Reviewing the literature-- Managing the research process-- Using secondary data-- Choosing your research design-- Collecting data-- Analysing data-- Writing and presenting the research proposal.--

Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The book is written for students on undergraduate and postgraduate degree programmes in business, management or related disciplines.

9780273726418


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Business - Research
BUSINESS & ECONOMICS
Management
Skills