Where good ideas come from 

 -  Penguin,  2011 
 - 326 p. ; 20 cm 
<br/><br/> the seven patterns of innovation 
<br/><br/>Reef, city, web  The adjacent possible--  Liquid networks--  The slow hunch--  Serendipity--  Error--  Exaptation--  Platforms--  The fourth quadrant.-- 
<br/><br/> Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward. 
<br/><br/><label>ISBN: </label>9780141033402 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>BF PSYCHOLOGY
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative thinking<br/>Creativeness<br/>