TY - BOOK AU - Johnson, Steven TI - Where good ideas come from SN - 9780141033402 PY - 2011/// CY - PB - Penguin KW - BF PSYCHOLOGY KW - Creative thinking KW - Creativeness N1 - the seven patterns of innovation; Reef, city, web; The adjacent possible--; Liquid networks--; The slow hunch--; Serendipity--; Error--; Exaptation--; Platforms--; The fourth quadrant.-- N2 - Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward UR - https://books.google.es/books?id=0hjEuFB9oTkC&printsec=frontcover&dq=WHERE+GOOD+IDEAS+COME+FROM&hl=es&sa=X&ved=0ahUKEwi79qW9wPjPAhVC2RoKHYTdBQoQ6AEIMjAC#v=onepage&q=WHERE%20GOOD%20IDEAS%20COME%20FROM&f=false ER -