TY  - BOOK
AU  - Riesenberger, John R.
AU  - Cavusgil, S. Tamer
AU  - Knight, Gary
TI  - International business
SN  - 9781292152837
PY  - 2017///
PB  - Pearson Education
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - International business enterprises
KW  - Management
N1  - the new realities; Foundation concepts; Introduction : What is international business?--; Globalization of markets and the internationalization of the firm--; Organizational participants that make international business happen--; Theories of international trade and investment--; The environment of international business--; The cultural environment of international business--; Political and legal systems in national environments--; Government intervention in international business--; Regional economic integration--; Understanding emerging markets--; The international monetary and financial environment--; Strategy and opportunity assessment for the international environment--; Global strategy and organization--; Global market opportunity assessment--; Entering and operating in international markets--; Exporting and countertrade--; Foreign direct investment and collaborative ventures--; Licensing, franchising, and other contractual strategies--; Global sourcing--; Functional area excellence--; Marketing in the global firm--; Human resource management in the global firm--; Financial management and accounting in the global firm.--; S2 B2 PBT P1 International Business
ER  -