TY  - BOOK
AU  - Rosenthal, Frank
AU  - Dauvers, Olivier
TI  - Les incontournables du commerce de demain
SN  - 9791095106005
PY  - 2015///
CY  - 
PB  - Dauvers
KW  - HF COMMERCE
KW  - Marketing
KW  - Management
KW  - Sales promotion
KW  - Customer loyalty
KW  - Retail
ER  -