The big data-driven business 

 -  Wiley,  2015 
 - x + 214 p. ; 23 p. 
<br/><br/> how to use big data to win customers, beat competitors, and boost profits 
<br/><br/>Incluye un índice. 
<br/><br/><label>ISBN: </label>9781118889800 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Business communication<br/>Online social networks<br/>Consumer behavior<br/>Marketing research<br/>BUSINESS General<br/>Consumer behavior<br/>