TY  - BOOK
AU  - Callahan, Sean,
AU  - Glass, Russell,
TI  - The big data-driven business
SN  - 9781118889800
PY  - 2015///
CY  - 
PB  - Wiley
KW  - HF COMMERCE
KW  - Consumer behavior
KW  - Consumer behavior -- Textbooks
N1  - how to use big data to win customers, beat competitors, and boost profits; Incluye un índice
UR  - https://books.google.es/books?id=38BPBQAAQBAJ&printsec=frontcover&dq=big+data-driven+business+glass&hl=ca&sa=X&ved=0ahUKEwjuzJaj64LRAhXG7BQKHY2qC0YQ6AEINTAA#v=onepage&q=big%20data-driven%20business%20glass&f=false
ER  -