TY  - BOOK
AU  - Ireland, R. Duane,
AU  - Barringer, Bruce R.,
TI  - Entrepreneurship: : successfully launching new ventures
SN  - 9781292095370
PY  - 2016///
PB  - Pearson Education
KW  - HB Economic Theory. Demography
KW  -  New business enterprises
KW  - Entrepreneurship
N1  - Decision to become and entrepreneur  -     Introduction to entrepreneurship  -     Recognizing opportunities and generating ideas  -     Feasibility analysis  -     Writing a business plan  -     Industry and competitor analysis  -     Developing an effective business model  -     Moving from an idea to an entrepreneurial firm  -     Preparing the proper ethical and legal foundation  -     Assessing a new venture's financial strength and viability  -     Building a new-venture team  -     Getting financing or funding  -     Managing and growing an entrepreneurial firm  -     Unique marketing issues  -     The importance of intellectual property  -     Preparing for and evaluating the challenges of growth  -     Strategies for firm growth  -     Franchising  -     Glossary  -     Bibliographic references/index.; Bibliography from M1 Business Modelling
N2  - Small Business & Entrepreneurshipis written for students on undergraduate and postgraduate courses which aim to provide a comprehensive and thought-provoking view of small business and entrepreneurship.   A thorough and international survey of the theory and practice-based evidence of entrepreneurship and small business -  Critical examination of key concepts, fundamental to understanding the workings of small business: uncertainty, market power, and lifestyle -  Engagement with a variety of perspectives on small business, from economic to organisational to public policy -  Short case studies and examples to illustrate key theoretical and managerial issues; longer case studies to explore the bigger picture -  Two multi-part case studies which follow longitudinally the development of a business and the development of public policy with regard to small business and entrepreneurship
ER  -