Controversies in contemporary advertising 

 - Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne   SAGE,  2014 
 - xvii + 310 p. ; 24 cm 
<br/><br/>Advertising, its supporters, and its critics  What is advertising?--  Who is involved in the advertising process?--  Advertising's roles in society--  The role of critics in society--  How to evaluate criticisms of advertising--  Responding to criticisms of advertising--  Summary--  Are goods bad? : living in a consumer culture--  The consumer culture--  Advertising : informational and transformational--  Active and passive consumers--  Summary--  The Chinese Wall : advertising and mass media--  Functions of the mass media--  Examining the Chinese Wall--  Mass media's influence on advertising--  Summary--  Checks and balances : government and self-regulation of advertising--  Advertising regulation in context--  Advertising and the First Amendment--  Advertising and the Federal Trade Commission--  Advertising and self-regulation--  The advertising agency and legislation--  Summary--  Beyond subliminal : the pervasiveness of persuasion--  Persuasive content and subliminal messages--  Product placement--  Intended effects--  Unintended effects--  Thinking about product placement--  Summary--  Advertising choices : influences of stereotypes and taste--  Stereotypes in advertising--  How stereotypes work--  Sensitivity, taste, and advertising--  Choices in advertising--  Summary--  Cats and dogs on Venus and Mars : gender and advertising--  Gender and information processing--  Gender and stereotypes--  Intended effects--  Unintended effects--  Advertising's responsibilities to men and women--  Summary--  The melting pot? : advertising portrayals of Asians, African Americans, and Hispanics--  Minorities in the United States--  Marketing and advertising to minorities--  Portrayals of ethnic groups--  Intended effects--  Unintended effects--  Advertising, minorities, and the future--  Summary--  Older and better? : elders and advertising--  The third age in American culture--  The youth bias in American advertising--  Elders in advertising--  Intended effects--  Unintended effects--  The future and the coming demographic shift--  Considerations in advertising to elders--  Summary--  Getting older younger : children and advertising--  Children and brands--  Children as vulnerable consumers--  Children, advertising, and the learning process--  Regulation of advertising directed to children--  Criticisms of advertising directed to children--  Intended effects--  Unintended effects--  How to approach advertising to children--  The future--  Summary--  The vice squad : advertising controversial products--  The nature of controversial products--  To ban or not to ban controversial advertising?--  Approaches to controversial advertising--  Summary--  Two of a kind? : tobacco and alcohol advertising--  Regulation of tobacco and alcohol advertising--  Criticisms of tobacco and alcohol advertising--  Industry responses--  Summary--  Doctor's orders : advertising prescription drugs--  History of DTC advertising--  The current FDA guidelines for DTC brand advertising--  Intended effects--  Unintended effects--  Doing DTC advertising--  The future--  Summary--  We the people : political advertising--  Definitions of political advertising--  The role of political advertising--  The process of political advertising--  Intended effects--  Unintended effects--  The future (is now)--  Doing political advertising--  Summary--  Really good goods? : socially responsible advertising--  Corporate images and values--  Socially responsible advertising--  Today's increase in socially responsible messages--  Intended effects--  Unintended effects--  Creating socially responsible advertising--  The future--  Summary--  The bleeding edge : online advertising--  The growth of the Internet--  The Internet today--  Comparing online and traditional advertising--  Types of online advertising--  Regulation of the Internet--  Intended effects--  Unintended effects--  Doing online advertising--  The future--  Summary--  Advertising : agencies, values, and the commons' dilemma--  Putting into practice--  Agencies and advertising--  Conclusion.-- 
<br/><br/><label>ISBN: </label>9781452261072 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad<br/> Consumo<br/> Persuasión<br/> Género<br/> Estereotipos<br/> Raza<br/> Orientación sexual<br/> Edad<br/> Niños<br/> Tabaco<br/> Alcohol<br/> Medicamento<br/> Política<br/> Responsabilidad social<br/> Publicidad online<br/> Ética