TY  - BOOK
AU  - Sheehan, Kim Bartel,
TI  - Controversies in contemporary advertising
SN  - 9781452261072
PY  - 2014///
CY  - Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne 
PB  - SAGE
KW  - HF COMMERCE
KW  - Publicidad
KW  -  Consumo
KW  -  Persuasión
KW  -  Género
KW  -  Estereotipos
KW  -  Raza
KW  -  Orientación sexual
KW  -  Edad
KW  -  Niños
KW  -  Tabaco
KW  -  Alcohol
KW  -  Medicamento
KW  -  Política
KW  -  Responsabilidad social
KW  -  Publicidad online
KW  -  Ética
N1  - Advertising, its supporters, and its critics; What is advertising?--; Who is involved in the advertising process?--; Advertising's roles in society--; The role of critics in society--; How to evaluate criticisms of advertising--; Responding to criticisms of advertising--; Summary--; Are goods bad? : living in a consumer culture--; The consumer culture--; Advertising : informational and transformational--; Active and passive consumers--; Summary--; The Chinese Wall : advertising and mass media--; Functions of the mass media--; Examining the Chinese Wall--; Mass media's influence on advertising--; Summary--; Checks and balances : government and self-regulation of advertising--; Advertising regulation in context--; Advertising and the First Amendment--; Advertising and the Federal Trade Commission--; Advertising and self-regulation--; The advertising agency and legislation--; Summary--; Beyond subliminal : the pervasiveness of persuasion--; Persuasive content and subliminal messages--; Product placement--; Intended effects--; Unintended effects--; Thinking about product placement--; Summary--; Advertising choices : influences of stereotypes and taste--; Stereotypes in advertising--; How stereotypes work--; Sensitivity, taste, and advertising--; Choices in advertising--; Summary--; Cats and dogs on Venus and Mars : gender and advertising--; Gender and information processing--; Gender and stereotypes--; Intended effects--; Unintended effects--; Advertising's responsibilities to men and women--; Summary--; The melting pot? : advertising portrayals of Asians, African Americans, and Hispanics--; Minorities in the United States--; Marketing and advertising to minorities--; Portrayals of ethnic groups--; Intended effects--; Unintended effects--; Advertising, minorities, and the future--; Summary--; Older and better? : elders and advertising--; The third age in American culture--; The youth bias in American advertising--; Elders in advertising--; Intended effects--; Unintended effects--; The future and the coming demographic shift--; Considerations in advertising to elders--; Summary--; Getting older younger : children and advertising--; Children and brands--; Children as vulnerable consumers--; Children, advertising, and the learning process--; Regulation of advertising directed to children--; Criticisms of advertising directed to children--; Intended effects--; Unintended effects--; How to approach advertising to children--; The future--; Summary--; The vice squad : advertising controversial products--; The nature of controversial products--; To ban or not to ban controversial advertising?--; Approaches to controversial advertising--; Summary--; Two of a kind? : tobacco and alcohol advertising--; Regulation of tobacco and alcohol advertising--; Criticisms of tobacco and alcohol advertising--; Industry responses--; Summary--; Doctor's orders : advertising prescription drugs--; History of DTC advertising--; The current FDA guidelines for DTC brand advertising--; Intended effects--; Unintended effects--; Doing DTC advertising--; The future--; Summary--; We the people : political advertising--; Definitions of political advertising--; The role of political advertising--; The process of political advertising--; Intended effects--; Unintended effects--; The future (is now)--; Doing political advertising--; Summary--; Really good goods? : socially responsible advertising--; Corporate images and values--; Socially responsible advertising--; Today's increase in socially responsible messages--; Intended effects--; Unintended effects--; Creating socially responsible advertising--; The future--; Summary--; The bleeding edge : online advertising--; The growth of the Internet--; The Internet today--; Comparing online and traditional advertising--; Types of online advertising--; Regulation of the Internet--; Intended effects--; Unintended effects--; Doing online advertising--; The future--; Summary--; Advertising : agencies, values, and the commons' dilemma--; Putting into practice--; Agencies and advertising--; Conclusion.--
UR  - https://books.google.es/books?id=cjoXBAAAQBAJ&printsec=frontcover&dq=controversies+in+contemporary+advertising+sheehan&hl=ca&sa=X&ved=0ahUKEwifkYb7wurSAhWn6YMKHT8TC7EQ6AEIHjAA#v=onepage&q=controversies%20in%20contemporary%20advertising%20sheehan&f=false
ER  -