TY  - BOOK
AU  - Levinson, Jay Conrad
TI  - Guérilla marketing
T2  - Businessman
SN  - 9782876910799
PY  - 1989///
PB  - First
KW  - HF COMMERCE
KW  - Marketing
KW  - Direct marketing
KW  - Product differentiation
KW  -  Publicité
KW  -  Media
KW  -  Commercial
KW  -  PME
KW  -  Relation Client
KW  - Advertising
KW  -  Salesperson
KW  -  SMEs
KW  -  Customer Relations
N1  - stratégies, tactiques et armes nouvelles pour assurer de gros bénéfices à votre entreprise
UR  - http://books.google.com/books?id=jt0p6P3lw0QC&printsec=frontcover&dq=gu%C3%A9rrilla+marketing&cd=8#v=onepage&q=&f=false
ER  -