TY  - BOOK
AU  - Maslen, Andy,
TI  - Persuasive copywriting
SN  - 9780749473990
PY  - 2015///
CY  - 
PB  - Kogan Page
KW  - HF COMMERCE
KW  - Advertising
KW  - Persuasion (Psychology)
N1  - using psychology to influence, engage and sell
UR  - https://books.google.es/books?id=gjTOBgAAQBAJ&printsec=frontcover&dq=persuasive+copywriting&hl=ca&sa=X&redir_esc=y#v=onepage&q=persuasive%20copywriting&f=false
ER  -