The practitioner's guide to product management 

 -  Piatkus,  2015 
 - x + 195 p. ; 23 cm 
<br/><br/>Includes bibliographical references and index.  TOC:--  Chapter 1: Balancing the Three Rings--  Chapter 2: Knowing the Customers Better Than They Know Themselves--  Chapter 3: You're Actually Managing People, Not Products--  Chapter 4: The Fine Line Between Success and Failure--  Chapter 5: Tender Loving Care of Time-- 
<br/><br/> Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? ; Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs. 
<br/><br/><label>ISBN: </label>9780349406749 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Entrepreneurship<br/>