TY  - BOOK
AU  - Busuttil, Jock,
TI  - The practitioner's guide to product management
SN  - 9780349406749
PY  - 2015///
CY  - 
PB  - Piatkus
KW  - HF COMMERCE
KW  - Product management
KW  - Entrepreneurship
N1  - Includes bibliographical references and index; TOC:--; Chapter 1: Balancing the Three Rings--; Chapter 2: Knowing the Customers Better Than They Know Themselves--; Chapter 3: You're Actually Managing People, Not Products--; Chapter 4: The Fine Line Between Success and Failure--; Chapter 5: Tender Loving Care of Time--
N2  - Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? ; Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs
UR  - https://books.google.es/books?id=Xa0GBAAAQBAJ&pg=PT6&dq=product+management+busutill&hl=ca&sa=X&redir_esc=y#v=onepage&q=product%20management%20busutill&f=false
ER  -