TY  - BOOK
AU  - Hebrero, Miguel,
TI  - Fashion buying and merchandising
SN  - 9781517632946
PY  - 0000///
CY  - 
PB  - Amazon
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Fashion merchandising
KW  - Vocational guidance
KW  - Clothing and dress
KW  -  Clothing trade
KW  - Marketing
N1  - from mass-market to luxury retail; Understanding luxury; The role of buying--; The role of merchandising--; The role of design--; Marketing the fashion product--; Trend forecasting--; Merchandise planning--; Management of supply chain and source--; Management and distribution of stock--; Supply chain dynamics--; Breaking into a career in buying or merchandising.--
N2  - We take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer's challenging role and the rich, analytical role of a merchandiser
ER  -