TY  - BOOK
AU  - Bowdery, Rob,
TI  - Copywriting
T2  - Basics Advertising
SN  - 9782940373680
PY  - 2008///
CY  - 
PB  - Ava Publishing
KW  - HF COMMERCE
KW  - Advertising
KW  - BUSINESS & ECONOMICS
KW  -  Promotion
N2  - Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. --From publisher's description
UR  - https://books.google.es/books?id=QWlC0pnk1IcC&printsec=frontcover&dq=basics+advertising+copywriting&hl=ca&sa=X&redir_esc=y#v=onepage&q=basics%20advertising%20copywriting&f=false
ER  -