The counterintuitive online method to discover exactly what your customers want to buy... create a mass of raving fans... and take any business to the next level
pt. 1. Ask: the story. You: who, what, & why Strange questions ... and strange answers-- The discovery-- My crisis-- Working hard for the dream-- An unexpected twist-- The letter-- Standing on the shoulders of giants-- Taking the leap-- Things finally come together-- pt. 2. Ask: the methodology. Getting started: how to read the Ask formula methodology-- The process: prepare, persuade, segment, prescrie, profit, pivot-- Prepare: the deep dive survey-- Persuade: the prospect self-discovery landing page-- Segment: the micro-commitment bucket survey-- Prescribe: the post-survey sales prescription-- Profit: the profit maximization upsell sequence-- Pivot: the email follow-up feedback loop-- Case study #1: tennis training, zero to --
When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.