TY  - BOOK
AU  - Levesque, Ryan,
TI  - Ask
SN  - 9781939447722
PY  - 2015///
CY  - 
PB  - Dunham Books
KW  - HF COMMERCE
KW  - Internet marketing
KW  - Direct marketing
KW  - Social media
N1  - The counterintuitive online method to discover exactly what your customers want to buy... create a mass of raving fans... and take any business to the next level; pt. 1. Ask: the story. You: who, what, & why; Strange questions ... and strange answers--; The discovery--; My crisis--; Working hard for the dream--; An unexpected twist--; The letter--; Standing on the shoulders of giants--; Taking the leap--; Things finally come together--; pt. 2. Ask: the methodology. Getting started: how to read the Ask formula methodology--; The process: prepare, persuade, segment, prescrie, profit, pivot--; Prepare: the deep dive survey--; Persuade: the prospect self-discovery landing page--; Segment: the micro-commitment bucket survey--; Prescribe: the post-survey sales prescription--; Profit: the profit maximization upsell sequence--; Pivot: the email follow-up feedback loop--; Case study #1: tennis training, zero to --
N2  - When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn
ER  -