TY  - BOOK
AU  - Nesamoney, Diaz,
TI  - Personalized digital advertising
SN  - 9780134686189
PY  - 2015///
CY  - 
PB  - Pearson Education
KW  - HF COMMERCE
N1  - how data and technology are transforming how we market
UR  - https://books.google.es/books?id=Vxu9BwAAQBAJ&printsec=frontcover&dq=personalized+digital+advertising+google+books&hl=es&sa=X&ved=0ahUKEwiCrPGq_9bXAhVJ7xQKHTFrBkoQ6AEIJjAA#v=onepage&q=personalized%20digital%20advertising%20google%20books&f=false
ER  -