What customers crave - American Management Association (AMACOM), 2017 - ix, 257 pages: illustrations ; 24 cm

how to create relevant and memorable experiences at every touchpoint

The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? ; What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. ; Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally). ; When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.

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Customer services
Customer relations