TY  - BOOK
AU  - Webb, NIcholas J.,
TI  - What customers crave
SN  - 9780814437810
PY  - 2017///
PB  - American Management Association (AMACOM)
KW  - HF COMMERCE
KW  - Customer services
KW  - Customer relations
N1  - how to create relevant and memorable experiences at every touchpoint
N2  - The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? ; What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. ; Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally). ; When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends
UR  - https://books.google.es/books?id=xgDoDAAAQBAJ&printsec=frontcover&dq=what+customers+crave&hl=es&sa=X&ved=0ahUKEwir-fGsoNfXAhUECewKHZD2BxYQ6AEIKTAA#v=onepage&q=what%20customers%20crave&f=false
ER  -